You Are the Startup Program


Millions of people wonder where to begin a business. Don’t be paralyzed by your fears, and stop stressing out! Let’s Get You Started!


Like many, you are facing financial instability brought about by the chaos of the pandemic. The key to planning for a fire like this before you’re in the fire is to have multiple streams of income. This pandemic has opened our eyes more now than ever before that this is no longer an option, it’s a necessity. Get started today building a STARTUP with Coach Maxine Phillips McKoy!

Register now, then select which cohort session to attend.

Enroll Today in the Levelless “You Are the Start Up” Program to take your endeavors to the next level!

Are you having sleepless nights or biting your nails trying to find ways to make money?



In 2010, I lost my job, and things only got worse when my husband of 35 years died suddenly two days later. This crossroads in my life caused me to pivot, realize my PURPOSE, and find my WHY. And throughout the entire humbling experience, you can bet I was worried about money! But, I never was worried about what I was called to do, who I was to help, and how I would help them.


Take Control of Your Life and Master Your Passions Today! Turn Your Gifts Into Income and Become LEVELLESS ®



I took control of my thoughts and aimed them at empowering and educating others to do the same, so they could begin the move toward becoming levelless and achieving success on their terms, including having a stream of income.

I decided not to put myself under a rock, but instead, I faced my fears, stepped out on faith, and moved forward, knowing my PURPOSE was greater now than ever before. I also realized that I could be the catalyst to TRANSFORM GENERATIONS by being a role model for my children and for my belief that I am a LEVELLESS, continuously achieving success on my terms,

With practice and making mistakes, I figured out what I had to do, what I needed to focus on, and the strategies that I needed to implement to become successful at what I love to do. These are the strategies that had me facing my financial fears and now successful and helping others to be as well.

Enroll Today in the Levelless “You Are the Start Up” Program to take your endeavors to the next level!


This workshop introduces the concept that enables people to start a transformative process in how they think, act, and believe about themselves, preventing them from becoming an entrepreneur. If you are a professional already working or anyone thinking about starting a business, this course is for you.

Access to capital that’s within reach
Introduced various marketing strategies and intentional networking tips
Ways to translate high-level strategy into implemented action plans through the course and beyond
Your Ability Assessment Profile (YOUR BRAND)
How strategy is created and your role in it
How “Who you are” impacts  every aspect of your brand, strategy, logo, audience, finance, and capital

COVID has caused many of us to rethink our life, career, and strategy in general. Now is the time to reflect, rethink, renew, and revamp how we respond to the world pandemic. Don’t put off for tomorrow, what you can do today!

When you get the, You Are the Startup Bundle; you will also be getting these additional AWESOME BONUSES:


  • 1 hard copy of my Transformation Write + Share + Live Journal and Guidebook (for each successful purchase)
  • An invitation to join our private Exclusive Facebook Group

You are the StartUp Bundle PLUS, the Ability Assessment BONUS, which makes this an insane deal, so don’t let this opportunity pass you by! Must register by March 22, 2021.


Register now, then participate in the cohort sessions that begin on April 7, 2021. 

A 3-part workshop Wednesday and Thursday (6:30 -8:30 pm EST), and Saturday (9:00 am-1:00 pm EST).

Investment: $995


The most common obstacles that my clients face when starting their business:

  • The struggles of knowing who they are from their core.
  • ​Having solid business plans and marketing strategies and tactics that actually work can help target the market, create a relationship with clients, and understand revenue projections
  • Having the right systems and tools to streamline their business processes.
  • ​Learning the right numbers and taking the right action to work on and grow those numbers.
  • Stop wearing all the hats. Select the right employees based on your challenges to work on the business and not in the business. Start being the visionary and mastermind behind your brand that’s actually generating you the relationships that become profitable.

Enroll Today in the Levelless “You Are the Start Up” Program to take your endeavors to the next level!